mgmt

• Ch 3 and Ch 4 Company’s Environment and Resources   Due Sept 22  
• Read Chapters 3 Evaluating a Company’s Environment & Ch 4  Evaluating a company’s resources, capabilities, and competitiveness
• Use 2 L.O.s from Ch 3 and 2 L.O.s from Ch 4 to analyze the company’s management (each L.O. should have 3 examples at 100 words per example).
• Apply the concepts toward your final paper  -- remember this is a Strategy and Policy approach to entering the marketplace
• Submit all responses in the appropriate Blackboard Discussions module

Ch 3 Evaluating a Company's Environment                    w audio

LO 1  How to recognize the factors in a company’s broad macro-environment that may have strategic significance.

LO 2  How to use analytic tools to diagnose the competitive conditions in a company’s industry.

LO 3  How to map the market positions of key groups of industry rivals.

LO 4  How to use multiple frameworks to determine whether an industry’s outlook presents a company with sufficiently attractive opportunities for growth and profitability.

CHAPTER 4  WILL HELP YOU UNDERSTAND:                                                     with audio

1. How to take stock of how well a company’s strategy is working2. Why a company’s resources and capabilities are centrally important in giving the company a competitive edge over rivals3. How to assess the company’s strengths and weaknesses in light of market opportunities and external threats4. How a company’s value chain activities can affect the company’s cost structure and customer value proposition5. How a comprehensive evaluation of a company’s competitive situation can assist managers in making critical decisions about their next strategic moves