Wk 4 - Summative Assessment: Interacting with Health Care Consumers

Assignment Content

1. The focus of this assignment is to consider how consumer demographics and health care marketing plays a role in consumer selection of health care resources.
   
   
   Select 1 of the following in your community or surrounding area:
   
   • Walk-in clinic, such as an urgent care facility
   • Retail clinic in your local grocery store or retail pharmacy
   • No appointment physician’s office
   • Research the market of this facility. Consider the following as you complete your research:
     
   • Demographics of the consumers who use the facility selected.
   • The location of the facility selected.
   • The marketing used to bring in consumers to the facility selected.
   • Write a 700- to 1,050-word paper that analyzes the market perspective of the facility selected. Ensure you:
     
   • Describe the location and facility selected.
   • Analyze the cultural and generational demographics of the consumers who use the selected facility. 
   • Analyze the marketing approach used for the facility.
   • Consider the targeted audience of the facility based on the demographics of the consumers who use the facility.
   • Consider whether marketing techniques can be the same when marketing to different demographics.
   • Cite at least 1 peer-reviewed, scholarly, or similar reference.
     
     
     Format your assignment according to APA guidelines.