health care finance 4.2

Select 1 of the following in your community or surrounding area:

• Walk-in clinic, such as an urgent care facility
• Retail clinic in your local grocery store or retail pharmacy
• No-appointment physician’s office

Research the market of this facility. Consider the following as you complete your research:

• Demographics of the consumers who use the facility selected
• The location of the facility selected
• The marketing used to bring in consumers to the facility selected 

Write a 500- to 700-word paper that analyzes the market perspective of the facility selected. Ensure you:

• Describe the location and facility selected.
• Analyze the cultural and generational demographics of the consumers who use the selected facility.
• Analyze the marketing approach used for the facility.
• Consider the targeted audience of the facility based on the demographics of the consumers who use the facility.
• Consider whether marketing techniques can be the same when marketing to different demographics.

Format your references according to APA guidelines.