Wk 4 Individual: CRM Packages Presentation

Assignment Content

The CEO of the manufacturing company you are currently consulting for has now asked you to look into implementing a CRM. The company currently uses spreadsheets to track sales calls and a paper address book to keep customer information. The CEO has asked you to research and recommend a CRM that will meet the company’s needs.


Research at least three CRM packages.


Use Microsoft® Excel® to create a comparison table that compares the pros and cons of each package.


Select one product for the manufacturing company.


Create a 10- to 12-slide NARRATED, multimedia-rich Microsoft® PowerPoint® presentation for the customer on why implementing the chosen CRM is prudent. Be sure to address the following:

1. Why the chosen package is most appropriate
2. How this software will be an improvement over their current methods
3. How the chosen CRM package will fit into the overall enterprise of the organization
4. Benefits the customer can expect as a result of implementing the new software