Wk 4 Individual: CRM Packages Presentation

Assignment Content

1.    The CEO of the manufacturing company you are currently consulting for has now asked you to look into implementing a CRM. The company currently uses spreadsheets to track sales calls and a paper address book to keep customer information. The CEO has asked you to research and recommend a CRM that will meet the company’s needs.
   
   
   Research at least three CRM packages.
   
   
   Use Microsoft® Excel® to create a comparison table that compares the pros and cons of each package.
   
   
   Select one product for the manufacturing company.
   
   
   Create a 10- to 12-slide narrated, multimedia-rich Microsoft® PowerPoint® presentation for the customer on why implementing the chosen CRM is prudent. Be sure to address the following:
   
   
   
   • Why the chosen package is most appropriate
   • How this software will be an improvement over their current methods
   • How the chosen CRM package will fit into the overall enterprise of the organization
   • Benefits the customer can expect as a result of implementing the new software
   • Submit your assignment.