Wk 4 - Entrepreneurship Marketing

Marketing plays an essential role in managing and growing a firm. To gain an in-depth perspective on marketing as it relates to entrepreneurship, complete the following instructions: 

Write a 1,050 to 1,250 word paper addressing marketing and branding a heath care related product or service. Select an existing health care related product or service and include the following in your paper:

• Target Market
• What is a target market?
• What is the target market of the product or service selected?
• What is the importance of selecting a target market?
• What issues and questions must be considered when selecting and managing a target market?
• Branding
• What is a brand?
• Why is branding important?
• After selecting a current, common health care brand, address the following:
• What images or thoughts do you relate to that brand?
• Does the branding appeal to the market? Do those images influence consumers' decisions to buy or use that brand?
• Is the product successful?
• What is the profitability of the product and what is the effect on the bottom line?
• If this were your product or service, what might you do differently?

Cite 3 peer-reviewed, scholarly, or similar references to support your paper.

Format your assignment according to APA guidelines. This format includes an introduction, conclusion and reference page.