Wk 4 - Entrepreneurship Marketing

Content

60%

Points Available

Points Earned

x / 9

Additional Comments:

The paper:

· Focuses on marketing and branding of a health care product or service.

· Defines target marketing and branding.

· Explains the importance of target marketing and branding.

· Describes the branding of a current health care related product or service.

· Includes at least four scholarly references.

9

Organization and Development

20%

Points Available

Points Earned

x / 3

Additional Comments:

· The paper is 1,400 to 1,750 words long.

· The content is organized, develops a central theme or idea, is comprehensive, and flows logically.

· Paragraph transitions are present, logical, and maintain the flow throughout the paper.

· Sentences are clear, well-constructed, strong, and varied.

· Major points are clear and specific examples are used.

3

Mechanics

20%

Points Available

Points Earned

x / 3

Additional Comments:

· The paper—including the title page, reference page, tables, and any appendixes—follows APA standards as directed by the instructor. The paper is laid out with effective use of headings, font styles, and white space.

· Rules of grammar, usage, and punctuation are followed, and spelling is correct.

3

Total Available

Total Earned

15