Wk 3 - Topics in Consumer Behavior Presentation

Assignment Content

1. Create a 10- to 15-slide Microsoft® PowerPoint® presentation, with speaker notes, in which you explore the interrelationship between consumer behavior and a current market trend/phenomenon.
   
   
   Include the following in your presentation:
   
   • Select 1 topic from Ch. 4 or 6 of the textbook - you may start with this list:
   • Gamification
   • Nostalgia
   • Body decoration and mutilation (piercings, tattoos, etc.)
   • Provide your personal thoughts and examples, or discuss those in the text or other external references.
   • Explain the consumer behavior concepts underlying the topic.
   • Include graphics to enhance the effectiveness of your presentation.
   • Format your presentation consistent with APA guidelines.