Week 3 Assignment
Create a 10- to 15-slide Microsoft® PowerPoint® presentation, with speaker notes, in which you explore the interrelationship between consumer behavior and a current market trend/phenomenon.
Include the following in your presentation:
- Select 1 topic from Ch. 4 or 6 of the textbook - you may start with this list:
- Gamification
- Nostalgia
- Body decoration and mutilation (piercings, tattoos, etc.)
- Provide your personal thoughts and examples, or discuss those in the text or other external references.
- Explain the consumer behavior concepts underlying the topic.
- Include graphics to enhance the effectiveness of your presentation.
Format your presentation consistent with APA guidelines.
6 years ago
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- Nostalgia.pptx
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