Wk 2, MKT 574: DQ

APA format

175 - 265 words

Cite at least one (1) peer-reviewed reference

Respond to the following:  

Consider a purchase you recently made (for interest, assume that the purchase was over $100).

• How did you determine your need?
• How did you search for information?
• Did you evaluate alternatives?
• Did you have criteria upon which you made your choice?
• How did you assess your purchase?