Wendy Lewis 3

Identify one current struggling consumer product.  

Access the Library business data bases. Research "rebranding strategy."

In a paper of 750 words, present a rebranding strategy for the product, including the following:

1.A new name 

2.Changes in packaging 

3.The price point 

4.Product position 

5.Advertising strategy 

6.A distribution method 

7.Improvements in design or quality

Prepare this assignment in the APA Style.