WEEK FIVE - INSTRUCTOR MESSAGE ONE FOR KIM WOODS ONLY

WEEK FIVE - INSTRUCTOR MESSAGE ONE

ADVERTISING AND COMMUNICATION MESSAGES

a - Name an advertising campaign you believe was successful. What made this campaign successful? What was the target market?  What was the conscious message?  What was the subconscious message?  Based on your knowledge of Consumer Motivators, why do you think it worked?

b- Name an unsuccessful advertising campaign. What made this campaign unsuccessful? What was the target market?  What was the conscious message?  What was the subconscious message?  Based on your knowledge of Consumer Motivators, why do you think it did NOT work?

Please, provide at least two research sources in your reply to this message.  Also, please, address each topic as separate titled paragraphs.  Thanks.

PLEASE, ANSWER ALL INSTRUCTOR TOPICS IN ONE SAME POSTING, BUT SEPARATE TOPIC #1 and TOPIC #2.  Thanks.