WEEK 7 DISRESP MBA

Please respond (YOUR THOUGHTS) to the two PEER below discussions. Cite 2 references in APA format.

ADDRESS: the described product and the brand image, where the 5 Cs are mentioned and the type of distribution channel used and addressed. Did the retailer(s) represent and sell the products in terms of their range of distribution coverage? Is the retailer intensive, selective, and exclusive? Was the aspect important to the product sales?

1.ZZ Netflix Family Hub is a streaming platform that provides a diverse range of entertainment options for families. Netflix Family Hub possesses profound insight into how family interactions affect content preferences, and they leverage this understanding to develop audience segments that assist advertisers in connecting with viewers. Netflix Family Hub offers several features that make it an excellent option for families.

In examining Netflix Family Connect through the lens of the "5 Cs" (Company, Customers, Collaborators, Competitors, and Climate), the most effective distribution method would be a mainly online, direct-to-consumer streaming service accessible via their website and app. This approach aligns well with their emphasis on accessibility, convenience, and catering to a vast global audience that primarily engages with content through digital means.

Walmart will be a retailer for Netflix Family Hub, Hub stores will offer products related to the streaming service's movies and TV shows across over 3,800 locations in the United States as it aims to expand on an online exclusive. The Family Hub aims to connect fans more intimately with their favorite shows and films, Shoppers at Walmart will discover an expanded selection of music, clothing, collectibles, games, and seasonal merchandise from a variety of beloved shows and movies, such as Home Alone, and This Christmas. This is a huge opportunity for pushing the content from Netflix Family Hub Original. Netflix Family Hub can gross 65 million, For Walmart it taps into a strong merchandising opportunity with notable names and shows with recognizable cult followings. Expanding for Walmart only makes sense, especially as they increase Walmart's value. Netflix Family Hub primarily uses an exclusive distribution strategy with retailers, we focus on selling our products through limited, carefully selected channels, which often offer exclusive content and limited-edition items related to their shows.

Netflix Family Hub has many wholesalers such as; Deluxe Spain who offers a wide array of services across various media and entertainment sectors, including Film & Television Production, Distribution, Commercials, and Media and Broadcasting. Deluxe offers comprehensive and tailored solutions, delivering end-to-end services in any format or language, utilizing a highly skilled team and advanced technology to achieve the highest standards. Blu Digital Group is an international media technology firm with operations across North and South America, Europe, and Asia. It offers comprehensive digital media software and services tailored for the OTT, broadcasting, and video streaming sectors. The firm is recognized for its cloud-driven automation software that enhances the content distribution procedure, offering clients greater control and insight into their workflows. Additionally, it provides next-generation services such as subtitling, dubbing, access services, mastering, media processing, and content distribution, collaborating with clients across the film, television, and digital media sectors.

Yes, Netflix Family Hub has a transactional website, which is important to Netflix Family Hub's target market because it allows subscribers to access their content on a wide range of devices. The new online store offers clothing, merchandise, and collectibles from the popular TV series Blue’s Clues, Rugrats, and more. Limited edition streetwear and action figures inspired by " Home Alone" and "This Christmas" (anime series) are now available. Rugrats merchandise includes baseball caps, t-shirts, hoodies, pillows, and even a side table. All Rugrats products are designed and manufactured in collaboration with the Might Fortress Museum. Future products will be based on popular series such as "The Witcher" and "Stranger Things," as well as clothing featuring the Netflix Family Hub logo.

References

Job Opportunities. (n.d.).  What is Transactional Sites. Igi-global.com. Retrieved December 4, 2024, from https://www.igi-global.com/dictionary/transactional-sites/30445

Uyar, O. (2024, September 13). Advantages of wholesale distribution for your small business.  Metrobi. https://metrobi.com/blog/advantages-of-wholesale-distribution-for-your-business/

Donnelly, J. Paul Peter, J. A Preface to Marketing Management. Available from: Yuzu Reader, (15th Edition). McGraw-Hill Higher Education (US), 2018.

2.LW

Our services, Family Connect and Global Cinema, are extensions to Netflix’s streaming platform. These new services will continue to represent Netflix’s brand image of innovative and high-quality content that is personalized to each individual user.

A channel of distribution is the combination of networks or intermediaries through which a seller markets products to organizational buyers or consumers (Peter & Donnelly, 2019). The type of distribution channel Netflix uses is direct channels by selling directly to consumers online. The target consumer for Family Connect will primarily be families looking for age-appropriate, engaging, and educational content, while Global Cinema will target a diverse audience looking for culturally rich content. Our coverage for both services will be global to reach the target audience directly. Netflix’s character is one of the leaders in streaming services that have built a world-class brand. Netflix maintains tight control over its products by ensuring a steady stream of offerings to attract and retain customers. Lastly, for costs, because Netflix is online and direleadersct to the consumer, their distribution costs are within their content spending – the amount they spend on creating new series and movies that are directly added to their platform (Colbjornsen, et.al., 2021).

Netflix does use retailers, like Walmart, to help sell some of its products in the form of gift cards and other products tied to its shows. Approximately 90% of people living within in the United States are within 10 miles of a Walmart store, and by offering a chance to purchase Netflix products more consumers can be reached and attract new service sign ups (Sutton, 2022).

As an entertainment streaming platform, Netflix has a transactional website where you can sign-up, change, cancel, or update any information on a Netflix account. Primarily, the website is where most subscribers go to find information or make any adjustments to their account, so it is very important to maintain a transactional website in order to reach our target market, since Netflix does not have any physical locations yet.

References

Colbjornsen, T., Talleras, K., Ofsti, M. (2021). Contingent availability: a case-based approach to understanding availability in streaming services and cultural policy implications.  International Journal of Cultural Policy, 27(2), 936-951.  https://doi-org.saintleo.idm.oclc.org/10.1080/10286632.2020.1860030

Peter, P. & Donnelly, J. (2019).  A Preface to Marketing Management. (15th ed.). McGraw-Hill Education  

Sutton, K. (2022).  Why companies like Netflix see store shelves as a place to connect with customers. Marketing Brew.  https://www.marketingbrew.com/stories/2022/12/13/why-companies-like-netflix-see-store-shelves-as-a-place-to-connect-with-customers

Please respond (YOUR THOUGHTS) to the two PEER below discussions. Cite 2 references in APA format.

ADDRESS: the described product and the brand image, where the 5 Cs are mentioned and the type of distribution channel used and addressed. Did the retailer(s) represent and sell the products in terms of their range of distribution coverage? Is the retailer intensive, selective, and exclusive? Was the aspect important to the product sales?

1.ZZ Netflix Family Hub is a streaming platform that provides a diverse range of entertainment options for families. Netflix Family Hub possesses profound insight into how family interactions affect content preferences, and they leverage this understanding to develop audience segments that assist advertisers in connecting with viewers. Netflix Family Hub offers several features that make it an excellent option for families.

In examining Netflix Family Connect through the lens of the "5 Cs" (Company, Customers, Collaborators, Competitors, and Climate), the most effective distribution method would be a mainly online, direct-to-consumer streaming service accessible via their website and app. This approach aligns well with their emphasis on accessibility, convenience, and catering to a vast global audience that primarily engages with content through digital means.

Walmart will be a retailer for Netflix Family Hub, Hub stores will offer products related to the streaming service's movies and TV shows across over 3,800 locations in the United States as it aims to expand on an online exclusive. The Family Hub aims to connect fans more intimately with their favorite shows and films, Shoppers at Walmart will discover an expanded selection of music, clothing, collectibles, games, and seasonal merchandise from a variety of beloved shows and movies, such as Home Alone, and This Christmas. This is a huge opportunity for pushing the content from Netflix Family Hub Original. Netflix Family Hub can gross 65 million, For Walmart it taps into a strong merchandising opportunity with notable names and shows with recognizable cult followings. Expanding for Walmart only makes sense, especially as they increase Walmart's value. Netflix Family Hub primarily uses an exclusive distribution strategy with retailers, we focus on selling our products through limited, carefully selected channels, which often offer exclusive content and limited-edition items related to their shows.

Netflix Family Hub has many wholesalers such as; Deluxe Spain who offers a wide array of services across various media and entertainment sectors, including Film & Television Production, Distribution, Commercials, and Media and Broadcasting. Deluxe offers comprehensive and tailored solutions, delivering end-to-end services in any format or language, utilizing a highly skilled team and advanced technology to achieve the highest standards. Blu Digital Group is an international media technology firm with operations across North and South America, Europe, and Asia. It offers comprehensive digital media software and services tailored for the OTT, broadcasting, and video streaming sectors. The firm is recognized for its cloud-driven automation software that enhances the content distribution procedure, offering clients greater control and insight into their workflows. Additionally, it provides next-generation services such as subtitling, dubbing, access services, mastering, media processing, and content distribution, collaborating with clients across the film, television, and digital media sectors.

Yes, Netflix Family Hub has a transactional website, which is important to Netflix Family Hub's target market because it allows subscribers to access their content on a wide range of devices. The new online store offers clothing, merchandise, and collectibles from the popular TV series Blue’s Clues, Rugrats, and more. Limited edition streetwear and action figures inspired by " Home Alone" and "This Christmas" (anime series) are now available. Rugrats merchandise includes baseball caps, t-shirts, hoodies, pillows, and even a side table. All Rugrats products are designed and manufactured in collaboration with the Might Fortress Museum. Future products will be based on popular series such as "The Witcher" and "Stranger Things," as well as clothing featuring the Netflix Family Hub logo.

References

Job Opportunities. (n.d.).  What is Transactional Sites. Igi-global.com. Retrieved December 4, 2024, from https://www.igi-global.com/dictionary/transactional-sites/30445

Uyar, O. (2024, September 13). Advantages of wholesale distribution for your small business.  Metrobi. https://metrobi.com/blog/advantages-of-wholesale-distribution-for-your-business/

Donnelly, J. Paul Peter, J. A Preface to Marketing Management. Available from: Yuzu Reader, (15th Edition). McGraw-Hill Higher Education (US), 2018.

2.LW

Our services, Family Connect and Global Cinema, are extensions to Netflix’s streaming platform. These new services will continue to represent Netflix’s brand image of innovative and high-quality content that is personalized to each individual user.

A channel of distribution is the combination of networks or intermediaries through which a seller markets products to organizational buyers or consumers (Peter & Donnelly, 2019). The type of distribution channel Netflix uses is direct channels by selling directly to consumers online. The target consumer for Family Connect will primarily be families looking for age-appropriate, engaging, and educational content, while Global Cinema will target a diverse audience looking for culturally rich content. Our coverage for both services will be global to reach the target audience directly. Netflix’s character is one of the leaders in streaming services that have built a world-class brand. Netflix maintains tight control over its products by ensuring a steady stream of offerings to attract and retain customers. Lastly, for costs, because Netflix is online and direleadersct to the consumer, their distribution costs are within their content spending – the amount they spend on creating new series and movies that are directly added to their platform (Colbjornsen, et.al., 2021).

Netflix does use retailers, like Walmart, to help sell some of its products in the form of gift cards and other products tied to its shows. Approximately 90% of people living within in the United States are within 10 miles of a Walmart store, and by offering a chance to purchase Netflix products more consumers can be reached and attract new service sign ups (Sutton, 2022).

As an entertainment streaming platform, Netflix has a transactional website where you can sign-up, change, cancel, or update any information on a Netflix account. Primarily, the website is where most subscribers go to find information or make any adjustments to their account, so it is very important to maintain a transactional website in order to reach our target market, since Netflix does not have any physical locations yet.

References

Colbjornsen, T., Talleras, K., Ofsti, M. (2021). Contingent availability: a case-based approach to understanding availability in streaming services and cultural policy implications.  International Journal of Cultural Policy, 27(2), 936-951.  https://doi-org.saintleo.idm.oclc.org/10.1080/10286632.2020.1860030

Peter, P. & Donnelly, J. (2019).  A Preface to Marketing Management. (15th ed.). McGraw-Hill Education  

Sutton, K. (2022).  Why companies like Netflix see store shelves as a place to connect with customers. Marketing Brew.  https://www.marketingbrew.com/stories/2022/12/13/why-companies-like-netflix-see-store-shelves-as-a-place-to-connect-with-customers