week 7 discussion 2

Social Media" Please respond to the following:

• Analyze how social media provides a competitive advantage for an organization’s Web strategy, given that many companies have started hiring personnel to handle Facebook and Twitter posts. Explain why a robust Web presence matters to company executives.
• Imagine that you are the CIO of a well-established company. State three compelling reasons why your company should utilize social media to attain a competitive advantage and explain your answer.