week 6 discussion

https://www.nytimes.com/2016/06/18/sports/basketball/under-armour-shoes-nike-stephen-curry-lebron-james.html

PART 1: Read this article, “In Sneaker Wars, It’s Also Curry (Under Armour) vs. James (Nike)”, on the use of celebrity endorsements in the competition between Nike and Under Armour. Think about a time when a celebrity endorsement influenced you to buy a product. In the discussion thread, describe the following:

1. The product and the celebrity endorsing it
2. How the endorsement influenced your decision to buy the product