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PART 1: Read this article, “In Sneaker Wars, It’s Also Curry (Under Armour) vs. James (Nike)”, on the use of celebrity endorsements in the competition between Nike and Under Armour. Think about a time when a celebrity endorsement influenced you to buy a product. In the discussion thread, describe the following:

  1. The product and the celebrity endorsing it
  2. How the endorsement influenced your decision to buy the product
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