Week 5 Assignment

Now address the additional topics below to complete your WAL-MART marketing plan. Again, reference our example and the identified text chapters for additional context. 3-4 Pages

•Segmentation approach and rationale ◦e.g., Demographic, geodemographic, behavioral, psychographic, etc.   

•Target market(s) description   

•Positioning statement   

•Marketing mix details ◦Address each "P" (product, place, price, promotion) of the marketing mix separately and explain your choices. This is the heart of your plan.

•Success metrics ◦Discuss at least 3 metrics you might analyze to evaluate the success of your plan.   

•International considerations 

◦Identify at least 3 business or sociocultural considerations in translating your marketing plan for use in a foreign market. 

•Conclusion 

◦Summarize your plan and why it deserves to be funded. 

•References

Text chapters to reference...  

•SWOT: 2.1, 8.1, 9.2 ◦Remember, strengths and weaknesses relate to factors within your brand's control; opportunities and threats relate to factors outside that control. •Segmentation approaches: 7.3 

•Targeting: 7.3 

•Positioning: 6.1, 7.3 

•Marketing Mix, Product: 4 

•Marketing Mix, Place: 5 •

Marketing Mix, Price: 6 

•Marketing Mix, Promotion: 7 

•Success metrics: 9.4 

•International considerations: 8.5