Week 5 Assignment

Text chapters to reference...  

•SWOT: 2.1, 8.1, 9.2 ◦Remember, strengths and weaknesses relate to factors within your brand's control; opportunities and threats relate to factors outside that control.

•Segmentation approaches: 7.3 

•Targeting: 7.3 

•Positioning: 6.1, 7.3 

•Marketing Mix, Product: 4 

•Marketing Mix, Place: 5 •

Marketing Mix, Price: 6 

•Marketing Mix, Promotion: 7 

•Success metrics: 9.4 

•International considerations: 8.5

White, S. (2012). Principles of marketing [Electronic version]. Retrieved from https://ashford.content.edu