week 4 part 2

Please, work with a partner to analyze the following case and answer the questions.

• Gosse, J. and Orchin, J. (2023). MVMT Strength: Lifting Profits.

Read the case, analyze to answer the questions, submit your responses in a written document (Word or PDF). We will explore this case further in a later assignment.

1. Perform a competitor and consumer analysis.  What is the company’s competitive advantage?
   
2. What are some marketing plans that you would recommend for the company. Explain why.