Week 4 Assignment

Submit a briefing paper that uses the Market Participation approach described in Figure 5.1 of Chapter 5 of the course text to assess the attractiveness of the new target market and suggest a mode of entry. Your briefing paper should include:

• A description and analysis of the new target market you identified in terms of market/segment choice, customer relationships, and distribution/service
• An analysis of how the new market fits with the company’s global business plan
• An explanation of the decisions that accompany the expansion, such as timing of entry, communications, and distribution
• An analysis of the options, including volume, technology, competition, mode of entry, localization, and so forth
• An analysis of at least two possible risks and at least two of the potential benefits that the company should consider when deciding whether or not to pursue the expansion
• Your recommendation for pursuing or not pursuing the target market with your rationale

2 pages in APA format