Week 3 Discussion Educational Leadership School Community Relations

profileChalkywhite

answer discussion question at end of slide

  • 2 months ago
  • 10
files (1)

S3edbSchoolsPublics34.pptx

SCHOOL PUBLIC RELATIONS EDAD 5313 Southeastern Oklahoma State University

Jerry C. Stout, Ed.D.

Session 3

Communicating With the School’s Publics

I would like to . . .

thank you all for whatever . . .

but I’m not going to finish this thought

it is hard for me to express thanks to anyone.

say whatever is on my mind . . .

But I’m just going to leave you hanging.

But I got wordy and forgot what I was talking about.

If you would like to, then go ahead and do it without telling me how much you would like to.

Spanish version; It pleases me to …

I take (great) pleasure in …

The Internal Publics

Old School

Teachers & Students

New Directions

Shared Decision Making

The School’s Family

Teachers, paraprofessionals, secretaries, cafeteria workers, custodians, bus drivers

Students

In Texas, it’s not “old school” anymore. It may be leadership style.

Did you have differences in the makeup of your committees and the committee policy?

3

Plan Importance

Effective Internal Plan First

Effective External Plan Depends on Effective Internal Plan

What about thinking with the end in mind?

Family Meetings

True meetings

Meeting schedule

Documentation

What is a meeting?

Managing By Walking Around

Dip Sticking

Support Staff Student Services

Custodians

Most believable person

Bus Driver

Second most believable

Cafeteria Workers

Complaints

Support Staff Student Services

Meetings

Inclusion in Academic Programs

Hourly vs. Salaried

Faculty and Staff

Communicating With Staff

Six Reasons

Appreciation

Techniques

Good listening

Business cards

Techniques

Available and visible

MBWA 5X5

Meeting Needs

Professional and personal

Appreciation Days

Smiling vs. “Eat Your Frog”

Notes (handwritten)

February

Meeting Giveaways

Techniques

Internal Publications

Access

Handbooks

School Crisis Plans

Proactive

Substitute Teachers

Folder

Other Recognition

Be Enthusiastic

Communicating With Students

Most Influential

Reliable

Early Contact

Personal contact

Postcards

Spend Time Where the Students Are

The External Publics

Opinions based on internal messages

School effectiveness

Key communicators

Citizens with no school-age children

Core of Communication

Strong educational program

Parents who feel welcome

Children and money

Make students feel successful

External Publics Questions

Accountability

Professional Credentials

Academic Programs

Mechanics

Parent Communication

Students – Parents – Community

Phone Calls

Open House

Notes

Electronic Communication

Key Communicators

Advisory Committee/Inner Circle

Member Selection

Negative members

Power brokers

What to Share

Getting Parents Actively Involved

Invite vs. Volunteer

Become part of the community

Evening hours

Common Factors

Communicating With the Publics

New Parents

Preschool

New families

PTA/PTO

Lunch (watch out for kindergarten)

Performance Reports

All Calls and Hotlines

Parent Handbook

People Without Students

What do they want to know?

How do they get the information?

School Contact Survey

Public Confidence

Discussion Board

In your School Community Relations Plan, what will be a goal concerning communication with both internal and external publics? How will you measure progress and success for those goals?