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  • Compare and contrast the similarities and differences regarding the needs, wants, and psychographics of your current and new market segment.
  • Create and describe the key messages from a branding perspective that you wish to deliver to the new market segment that will provide the greatest impact.
  • Explain why this message will appeal directly to the new market segment.
  • Discuss whether digital or traditional approaches will provide the best promotional channels for your new target market, and explain why.
  • Identify 2 communication channels that will reach your specific target segment, and explain why these are appropriate for your specific target segment

1000 words

    • 9 years ago
    • 20

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