week 2 discussion

Creating the Marketing Plan - Watch the video, Creating the Marketing Plan, and answer the following questions:

Question One

• What do you believe is the most important element of a marketing plan? Provide your rationale for this statement.

Question Two

• What do you believe is the least important element of a marketing plan? Provide your rationale for this statement.

Question Three

• Provide three reasons why a company should write a marketing plan. Provide your rationale for this statement.

textbook: A Framework For Marketing Management, Sixth Edition

Chapters 2 and 3

Request one paragraph per question