Week 03 Design Project

USE ATTACHMENT TO COMPLETE THIS ASSIGNMENT!

Sensual and Perceptual Theories  

IBM is one of the most  staid, corporate images and brands in America. Three simple capital  letters in a block font, conjures images of traditional corporate  America. Please view the following PowerPoint presentation on the history  behind the logo.

IBM Logo History 

Over the last few  years, IBM has embarked on a series of virtual brainstorming sessions with its  employees. Using their "Jam" technology, these online discussions  resulted in the re-development of the company value statement. Reflecting the  needs of business, marketplace, and employee, the values are:

• "Dedication to every client's success"
•  "Innovation that matters - for our company and for the world"
•  "Trust and personal responsibility in all relationships"

Search the IBM website  (http://www.ibm.com)for more information  on the values and mission of the organization. 

Please submit your completed  Design Project. As you recall this project has four parts:     

You will need to completely re-design the IBM logo. This is your chance to be creative. Use Word, PowerPoint, or any other application with which you are familiar (and supports text and/or images) to design the new logo. The logo should represent the values of the organization. 

Using PowerPoint create a presentation to "sell" your logo. It will be 3-5 slides long. The first slide describes the features of the new logo. Include the logo itself, along with text describing the color selection, font choice, image choice (if used), etc. 

For the second slide create a one-page ad that combines images, words, and the logo itself, that introduces the "new" IBM to the employees, customers, and shareholders. 

For the last few slides, develop a written rationale as to how your design addresses the values of the organization and how the logo would be perceived by the employees, customers, and shareholders. These three, very different audiences may perceive the logo in very different ways.