Website Critique Project (Retail Internet Business) Organization, Labeling, and Navigation Analysis

 Organization, Labeling, and Navigation Analysis
 

Analyze the information architecture from the perspective of its organization, labeling, and navigation. 

Continue critiquing the B2C e-retail  web store https://www.physiqapparel.com/ .  In a paper, using APA format, address the topics listed below.  Utilize the PowerPoint lecture to assist  you with the topics.   

The paper should include: 

• a review of how the web store addresses the topics outlined; 
• your opinion of how well the web store handles the topic areas; and 
• insight on how the web store could be improved in the topic areas. 
• 
  

Organization 

1. Draw an outline of www.physiqapparel.com web store showing the primary and secondary topics.  (slides 8-11)  See examples of what your sitemap should look like below.
2. Is the organization method consistent between topics? (slides 12-15) 
3. Find  examples of “Happy Talk” and unnecessary information on a web page.    Reorganize the page without the unnecessary content to make relevant  information standout. (slides 5-7) 
4. How  would you define the purpose of the site based on the structure and  content of the site?  Identify one area of content missing from the  site. (slides 2-4) 

Slides  http://www.authorstream.com/Presentation/nortloff-1436169-week-4-organize-sv/

https://youtu.be/f-dBd8kTcOU

See attachment of an example of a sitemap

2.5-3 pages ****Due Nov 15, 2019 9pm est ****