Website Critique Project (Retail Internet Business)

 Organization, Labeling, and Navigation Analysis
 

Analyze the information architecture from the perspective of its organization, labeling, and navigation. 

Continue critiquing the B2C e-retail  web store https://www.physiqapparel.com/ .  In a paper, using APA format, address the topics listed below.  Utilize the PowerPoint lecture to assist  you with the topics.   

The paper should include: 

• a review of how the web store addresses the topics outlined; 
• your opinion of how well the web store handles the topic areas; and 
• insight on how the web store could be improved in the topic areas. 

1. Organization 
2. Draw an outline of www.physiqapparel.com web store showing the primary and secondary topics.  (slides 8-11)  See examples of what your sitemap should look like below.
3. Is the organization method consistent between topics? (slides 12-15) 
4. Find  examples of “Happy Talk” and unnecessary information on a web page.    Reorganize the page without the unnecessary content to make relevant  information standout. (slides 5-7) 
5. How  would you define the purpose of the site based on the structure and  content of the site?  Identify one area of content missing from the  site. (slides 2-4) 

Slides  http://www.authorstream.com/Presentation/nortloff-1436169-week-4-organize-sv/

https://youtu.be/f-dBd8kTcOU

See attachment of an example of a sitemap

2.5-3 pages ****Due Nov 15, 2019 9pm est ****

  

examples of what your site map could look like.