W3P2

Create a 700-word summary explaining the importance of cash flow.  Include the following:  

• How cash flow differs from profits.
• The author of Financial Management mentions seven issues that have to be kept track of during a comprehensive cash flow estimation process. Explain the role of each, when estimating cash flow.
• Why should cash flow be projected for a new product and what other factors should be included in the analysis?  

Format your paper consistent with APA guidelines.