Module 01 Written Assignment - Free vs. Paid Analytics Tools

There are many benefits and drawbacks to utilizing either free or paid Web analytics services.

Use the assigned readings of the week along with researching the Internet and submit a 2 - 4 page report that addresses the following:

• Describe the advantages and disadvantages of free and paid web analytic tools. Ensure that your description includes the advantages and disadvantages related to the following aspects:
  
  • Available reporting
    
  • Length of the tracking process
    
  • Customization
    
  • Provide two examples of how different companies have utilized free analytics services.
    
  • Provide two examples of how different companies have utilized paid analytics services.
    
  • Provide a fact-based opinion summarizing both types of tools with a description for
    which one is more advantageous?

Any sources must be cited in APA format. For more information on APA, please visit the Online Library. Your assignment should be proofread for spelling, grammar, and punctuation.

Submit your completed assignment to the drop box below. Please check the Course Calendar for specific due dates.

Save your assignment as a Microsoft Word document. (Mac users, please remember to append the ".docx" extension to the filename.) The name of the file should be your first initial and last name, followed by an underscore and the name of the assignment, and an underscore and the date. An example is shown below:

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