wa1

There are many benefits and drawbacks to utilizing either free or paid Web analytics services.

Use the assigned readings of the week along with researching the Internet and submit a 2 - 4 page report that addresses the following:

• Describe the advantages and disadvantages of free and paid web analytic tools. Ensure that your description includes the advantages and disadvantages related to the following aspects:
  
  • Available reporting
  • Length of the tracking process
  • Customization
  • Provide two examples of how different companies have utilized free analytics services.
  • Provide two examples of how different companies have utilized paid analytics services.
  • Provide a fact-based opinion summarizing both types of tools with a description for 
    which one is more advantageous?