UNIT V ASSNMNT MKT 8301

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 Using the same business start-up that you  introduced in Unit IV, select two types of digital marketing that you  would use for your new business. Create a digital metrics dashboard for  each by following the steps below. 

  • Identify two types of digital marketing you would use with your new start-up business.
  • Design a digital metrics dashboard for each of the two types of  digital marketing that would matter to the market researcher. As a new  start-up, make sure you address customer acquisition and retention. Each  dashboard should include a minimum of five metrics.
  • Why did you select these digital metrics for your organization?
  • How would these digital metrics provide the marketer with a better understanding of the customer and retaining that customer?
  • Explain the limitations of using digital metrics as a market research tool and ultimately in business decision-making.

This assignment should be completed in  at least three pages. You must utilize at least one scholarly,  peer-reviewed source to support your responses. Adhere to APA Style when  constructing this assignment, including in-text citations and  references for all sources that are used. Please note that no abstract  is needed. 

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