Unit 1

 Questions

1. One of the issues related to Green Marketing is whether a company  uses sustainable business practices. Most individuals only consider  energy and waste. Identify other issues related to sustainable business  practices and the products produced? How do these elements affect the  overall sustainability of a business? Provide specific examples to  support your answers.

2. How can a corporate strategy benefit from incorporating a green  marketing perspective?  What issues should be considered when  incorporating a green marketing perspective?  Provide specific examples  to support your answers.