U edwards

1. Delivering Customer Value 

2. The Evolving tech of Martech and Advertising 

3. Tools for capturing information to fuel growth 

4. The rise of Omnichannel promotion and distribution 

5. Organizing for Marketing Agility

6. Innovation NPD and Commercialization 

choose one of the subtopics (listed as 1.1., 1.2  or 2.1 2.2 etc...), and answer the following questions:

"What is the current state of research in this particular  sub-area? What are the major themes that researchers are finding in this  area and what specifically do they recommend to explore further?"