TSSS

Wolters Kluwer - Project Summary

organization.

3. Content Asset Concepts

· Visuals: Infographics on career paths and industry stats.

· Promotional Materials: Digital brochures and targeted social media posts.

4. Metrics & Evaluation

· KPIs: Recommend engagement, reach, and application metrics.

MS in Marketing with a Marketing Analytics Specialization Track

The objective of this project is to define and communicate the distinct roles and responsibilities of a Program Manager, Project Manager, and Project Coordinator while clarifying the subtle differences between them. The project will detail the necessary skills, experience, and career progression pathways, highlighting how these roles support leadership development. A key focus will be leveraging marketing analytics to inform data-driven strategies for internal and external recruitment efforts.

The research, communication strategy, content asset concepts, and metrics/evaluation will support a hiring effort aimed at filling five positions each for Program Managers, Project Managers, and Project Coordinators. More specific role descriptions will be provided upon project launch; until then, publicly available job information can be referenced.

Marketing Analytics Framework

1. Market Research

· Data-Driven Industry Insights: Use labor market data to identify job trends, demand, and skill gaps.

· Role Benchmarking: Analyze job descriptions, salary data, and career paths using online databases and recruitment analytics platforms.

2. Communication Strategy

· Data-Backed Messaging: Develop targeted messaging based on engagement metrics and sentiment analysis to highlight career growth, leadership development, and role value.

· Predictive Analytics: Use forecasting models to anticipate hiring trends and inform brand positioning strategies.

3. Content Asset Concepts

· Campaign Optimization: Design promotional materials with A/B testing, ensuring content resonates with the target audience through real-time performance monitoring.

4. Metrics & Evaluation

· KPIs and Performance Metrics: Track engagement, reach, and application rates through dashboards and reporting tools.

· Data Integration: Combine website analytics, applicant tracking system (ATS) metrics, and social media insights to provide a comprehensive view of campaign effectiveness.

Rubric

A1:MARKETING OBJECTIVE AND PLAN OF ACTION

Competent

The submission identifies the assigned company’s marketing objective and provides a list of steps for the proposed plan of action that logically addresses the company’s marketing objective.

A1a:ALIGNMENT OF ACTION PLAN WITH MARKETING OBJECTIVE

Competent

The submission logically explains why the proposed plan of action aligns with the company’s marketing objective.

A2:CONCEPTS UTILIZED

Competent

The submission accurately describes 2 marketing concepts that logically support the proposed plan of action.

B1:SKILLS TO SUPPORT PROJECT

Competent

The reflective essay appropriately explains how all the given skills were used to manage the marketing project and includes specific processes used for each given skill.

B2a:KEY STRENGTHS

Competent

The reflective essay logically explains 2 strengths used in navigating the marketing project.

B2b:AREA FOR IMPROVEMENT

Competent

The reflective essay discusses a logical area for improvement that would have changed the learner’s approach to the marketing project.

B3:LEARNING EXPERIENCES

Competent

The reflective essay discusses 2 learning experiences from working on the marketing project and how each applies to the learner’s professional career path.

C: SOURCES

Competent

The submission includes in-text citations for sources that are properly quoted, paraphrased, or summarized and a reference list that accurately identifies the author, date, title, and source location as available.

D: PROFESSIONAL COMMUNICATION

Competent

This submission includes satisfactory use of grammar, sentence fluency, contextual spelling, and punctuation, which promote accurate interpretation and understanding.  

30 PAGES

Introduction

For this task, you will demonstrate the competencies learned throughout your Marketing training. You will work directly with your designated client in the identified organization to execute a marketing project that aligns with your professional career path. You will outline a proposed plan of action to address the client's marketing needs. Using the marketing project experience, you will compose a reflection on how you used the skills you have gained through the marketing program and analyze why you made specific strategic decisions.

Requirements

Your submission must represent your original work and understanding of the course material. Most performance assessment submissions are automatically scanned through the COLLEGE’S similarity checker. Students are strongly encouraged to wait for the similarity report to generate after uploading their work and then review it to ensure Academic Authenticity guidelines are met before submitting the file for evaluation. Microsoft Files Note:  Write your paper in Microsoft Word (.doc or .docx) unless another Microsoft product, or pdf, is specified in the task directions. All supporting documentation, such as screenshots and proof of experience, should be collected in a pdf file and submitted separately from the main file. 

You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course.

A.  Describe your assigned marketing project by doing the following:

1.  Identify the company’s marketing objective and provide a list of the steps for your proposed plan of action to address this need.

a.  Explain why the proposed plan of action aligns with the company’s marketing objective.

2.  Describe  two marketing concepts used to support the proposed plan of action.

B.  Write a reflective essay that debriefs the entire marketing experiential learning experience by doing the following:

1.  Explain how you managed  each of the following skills to support the marketing project, including specific processes used for  each:

•   effective communication

•   collaboration

•   strategic decision-making

•   time management

•   project management

2.  Reflect on your skills used during the marketing project by completing the following:

a.  Explain  two of your strengths in navigating this marketing project.

b.  Discuss  one improvement area that would have changed your approach to the marketing project.

3.  Discuss  two learning experiences from working on this marketing project and how  each applies to your professional career path.

C.  Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.

D.  Demonstrate professional communication in the content and presentation of your submission.

• Slide 1: WK PMO – Career Mapping and Recruitment Project
• Slide 2: Wolters Kluwer on a page
• Slide 3: One portfolio of solutions
• Slide 4: Putting our values into action
• Slide 5: Tax & Accounting PMO Overview
• Slide 6: Career Mapping
• Slide 7: Thank you

Wolters Kluwer - Project Summary

organization.

3. Content Asset Concepts

· Visuals: Infographics on career paths and industry stats.

· Promotional Materials: Digital brochures and targeted social media posts.

4. Metrics & Evaluation

· KPIs: Recommend engagement, reach, and application metrics.

MS in Marketing with a Marketing Analytics Specialization Track

The objective of this project is to define and communicate the distinct roles and responsibilities of a Program Manager, Project Manager, and Project Coordinator while clarifying the subtle differences between them. The project will detail the necessary skills, experience, and career progression pathways, highlighting how these roles support leadership development. A key focus will be leveraging marketing analytics to inform data-driven strategies for internal and external recruitment efforts.

The research, communication strategy, content asset concepts, and metrics/evaluation will support a hiring effort aimed at filling five positions each for Program Managers, Project Managers, and Project Coordinators. More specific role descriptions will be provided upon project launch; until then, publicly available job information can be referenced.

Marketing Analytics Framework

1. Market Research

· Data-Driven Industry Insights: Use labor market data to identify job trends, demand, and skill gaps.

· Role Benchmarking: Analyze job descriptions, salary data, and career paths using online databases and recruitment analytics platforms.

2. Communication Strategy

· Data-Backed Messaging: Develop targeted messaging based on engagement metrics and sentiment analysis to highlight career growth, leadership development, and role value.

· Predictive Analytics: Use forecasting models to anticipate hiring trends and inform brand positioning strategies.

3. Content Asset Concepts

· Campaign Optimization: Design promotional materials with A/B testing, ensuring content resonates with the target audience through real-time performance monitoring.

4. Metrics & Evaluation

· KPIs and Performance Metrics: Track engagement, reach, and application rates through dashboards and reporting tools.

· Data Integration: Combine website analytics, applicant tracking system (ATS) metrics, and social media insights to provide a comprehensive view of campaign effectiveness.