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a year ago
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files (4)Description2.docx
Description.docx
ExperientialLearningIntroPresentation.pdf
WoltersKluwer-ProjectSummary.docx
Description2.docx
Description
This data-driven project challenges you to develop a marketing analytics framework for evaluating the effectiveness of Google’s paid and organic search and LinkedIn display advertising in driving PeopleGrove’s User Summit registrations. The focus is on analyzing campaign performance through data insights, keyword research, and predictive modeling to optimize digital marketing efforts.
1. Marketing Analytics Focus: Develop an analytics-driven approach to measure and refine digital marketing efforts across Google and LinkedIn advertising channels.
2. Keyword Research & Data Analysis: Conduct keyword research and competitor analysis to identify high-impact search terms that drive registrations.
3. Campaign Performance Measurement: Define KPI benchmarks and create a reporting structure for real-time performance analysis.
4. Optimization Strategy Development: Use data insights to adjust ad spend, refine audience targeting, and enhance messaging for improved conversion rates.
Responsibilities
Keyword & Competitive Research:
· Identify high-value keywords for Google paid and organic search.
· Evaluate search trends and competitor keyword strategies.
Performance Data Analysis:
· Define and track key marketing KPIs such as impressions, CTR, CPA, quality scores, and conversion rates.
· Define how to use Google Analytics, Google Ads, and LinkedIn Campaign Manager to assess traffic patterns and conversion pathways.
Campaign Optimization Recommendations:
· Develop data-backed strategies for improving ad performance, SEO ranking, and audience segmentation.
· Propose A/B testing frameworks for landing pages and ad creatives to maximize conversion rates.
Predictive Insights & ROI Assessment:
· Build forecasting models for expected registration growth based on budget allocation.
· Assess ROI for each channel and recommend budget reallocations for maximum impact.
Description.docx
Description
Project Overview:
The objective of this project is to define and communicate the distinct roles and responsibilities of a Program Manager, Project Manager, and Project Coordinator while clarifying the subtle differences between them. The project will detail the necessary skills, experience, and career progression pathways, highlighting how these roles support leadership development. A key focus will be leveraging marketing analytics to inform data-driven strategies for internal and external recruitment efforts.
The research, communication strategy, content asset concepts, and metrics/evaluation will support a hiring effort aimed at filling five positions each for Program Managers, Project Managers, and Project Coordinators. More specific role descriptions will be provided upon project launch; until then, publicly available job information can be referenced.
Marketing Analytics Framework:
1. Market Research
○ Data-Driven Industry Insights: Use labor market data to identify job trends, demand, and skill gaps.
○ Role Benchmarking: Analyze job descriptions, salary data, and career paths using online databases and recruitment analytics platforms.
2. Communication Strategy
○ Data-Backed Messaging: Develop targeted messaging based on engagement metrics and sentiment analysis to highlight career growth, leadership development, and role value.
○ Predictive Analytics: Use forecasting models to anticipate hiring trends and inform brand positioning strategies.
3. Content Asset Concepts
○ Campaign Optimization: Design promotional materials with A/B testing, ensuring content resonates with the target audience through real-time performance monitoring.
4. Metrics & Evaluation
○ KPIs and Performance Metrics: Track engagement, reach, and application rates through dashboards and reporting tools.
○ Data Integration: Combine website analytics, applicant tracking system (ATS) metrics, and social media insights to provide a comprehensive view of campaign effectiveness.
ExperientialLearningIntroPresentation.pdf
WK PMO – Career Mapping and Recruitment Project
Sarina Huber Terri Zdrojewski
January 14, 2025
Wolters Kluwer on a page
2
Tagline
When you have to be right
Purpose
Our purpose is to help professionals deliver deep impact when it matters most
46% 54%
Gender diversity
Serving customers in
180+ countries. Operations in 40+ countries (HQ in Netherlands)
21,400+ employees worldwide
€5.6 billion revenuesof Fortune 500
companies are served by Wolters Kluwer
93%
Male Female
2023 Full-Year Results
One portfolio of solutions
3
Tax & Accounting
CCH Axcess CCH ProSystem fx
CCH Axcess Engagement CCH Axcess Workflow CCH AnswerConnect
CCH iFirm A3 Software
ADDISON Genya
Twinfield
Health
UpToDate Medi-Span
Sentri7 Simplifi+
Ovid Lippincott
Finance & Corporate Compliance
CT Corporation ComplianceOne
Expere eOriginal
GainsKeeper Lien Solutions
Legal & Regulatory
VitalLaw LEX ONE
Navigator Schulinck Passport
TyMetrix 360° Legisway
Kleos
Corporate Performance &
Environmental, Social and Governance
Enablon CCH Tagetik TeamMate OneSumX
Putting our values into action
4
Aim high and deliver
We’re responsible for the right results
Focus on customer success
Customers are at the center of everything we do
Make it Better
We’re committed to continuous improvement and innovation
Win as a team
We’re stronger together
• Our team consists of 20+ seasoned Program and Project Management Professionals assisting Wolters Kluwer Tax & Accounting in delivering some of the largest, strategic, high-value initiatives
• Our PMO supports all North American-facing Business Units and Functional Support organizations
• Our PMO team has an average of over 15 years of experience at Wolters Kluwer, with many team members exceeding 20 years of industry experience.
• Our current focus is on attracting early-career Project Managers and supporting their professional growth.
Tax & Accounting PMO Overview
5
Career Mapping
6
Define the distinct roles and responsibilities of a Program Manager, Project Manager, and Project Coordinator while highlighting the subtle differences between them.
Outline the necessary skills and experience and describe potential pathways for career progression within these roles.
Consider how these roles and experiences could support an individual transitioning into a leadership position.
How can we effectively promote our career path progression to attract top talent, both internally and externally?
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Thank you
Q&A
- Slide 1: WK PMO – Career Mapping and Recruitment Project
- Slide 2: Wolters Kluwer on a page
- Slide 3: One portfolio of solutions
- Slide 4: Putting our values into action
- Slide 5: Tax & Accounting PMO Overview
- Slide 6: Career Mapping
- Slide 7: Thank you
WoltersKluwer-ProjectSummary.docx
Wolters Kluwer - Project Summary
|
Employer Partner |
Wolters Kluwer |
Designated Employer Lead |
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Company Description |
Wolters Kluwer is a global provider of professional information, software solutions, and services for the healthcare; tax and accounting; governance, risk and compliance; and legal and regulatory sectors. Wolters Kluwer has served professionals for many decades, helping them enhance workflows and make informed decisions. Our expert solutions – a combination of deep domain knowledge with advanced technology and services – deliver better outcomes, analytics, and improved productivity and solve complex problems for our customers. We’re recognized and valued for helping customers realize their potential and deliver impact when it matters most. |
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Project Description |
MS in Marketing with a Digital Marketing Specialization Track
The objective of this project is to define and communicate the distinct roles and responsibilities of a Program Manager, Project Manager, and Project Coordinator while delineating the subtle differences between them. It aims to detail the necessary skills and experience, describe potential pathways for career progression within these roles, demonstrate how these roles can support an individual transitioning into a leadership position, and outline strategies to market this information both internally and externally. The research, communication strategy, content asset concepts, and metrics/evaluation are intended to support a hiring effort with plans to hire 5 Program Managers, 5 Project Managers, and 5 Project Coordinators. More background and summary information on these 3 roles will be provided upon project launch. Until this is provided, please use general information available online about these 3 types of jobs. The project will incorporate digital marketing components to effectively position these roles within the job market. This includes conducting market research to identify industry trends and job demand, developing communication strategies to highlight career progression opportunities, and creating ideas for targeted content assets such as infographics, brochures, and social media posts. The project will also explore brand positioning for each role, emphasizing their unique value within an organization, and define metrics to evaluate the impact of marketing efforts in attracting talent and showcasing leadership potential. Report Outline:
1. Market Research · Industry Trends: Key job market trends and in-demand skills for Program Managers, Project Managers, and Project Coordinators. · Job Role Overview: Core responsibilities and career progression paths. 2. Communication Strategy · Messaging Focus: Career growth, leadership development, and role value. · Brand Positioning: Unique contributions of each role within an |
organization.
3. Content Asset Concepts
· Visuals: Infographics on career paths and industry stats.
· Promotional Materials: Digital brochures and targeted social media posts.
4. Metrics & Evaluation
· KPIs: Recommend engagement, reach, and application metrics.
MS in Marketing with a Marketing Analytics Specialization Track
The objective of this project is to define and communicate the distinct roles and responsibilities of a Program Manager, Project Manager, and Project Coordinator while clarifying the subtle differences between them. The project will detail the necessary skills, experience, and career progression pathways, highlighting how these roles support leadership development. A key focus will be leveraging marketing analytics to inform data-driven strategies for internal and external recruitment efforts.
The research, communication strategy, content asset concepts, and metrics/evaluation will support a hiring effort aimed at filling five positions each for Program Managers, Project Managers, and Project Coordinators. More specific role descriptions will be provided upon project launch; until then, publicly available job information can be referenced.
Marketing Analytics Framework
1. Market Research
· Data-Driven Industry Insights: Use labor market data to identify job trends, demand, and skill gaps.
· Role Benchmarking: Analyze job descriptions, salary data, and career paths using online databases and recruitment analytics platforms.
2. Communication Strategy
· Data-Backed Messaging: Develop targeted messaging based on engagement metrics and sentiment analysis to highlight career growth, leadership development, and role value.
· Predictive Analytics: Use forecasting models to anticipate hiring trends and inform brand positioning strategies.
3. Content Asset Concepts
· Campaign Optimization: Design promotional materials with A/B testing, ensuring content resonates with the target audience through real-time performance monitoring.
4. Metrics & Evaluation
· KPIs and Performance Metrics: Track engagement, reach, and application rates through dashboards and reporting tools.
· Data Integration: Combine website analytics, applicant tracking system (ATS) metrics, and social media insights to provide a comprehensive view of campaign effectiveness.
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