To Dr. Clover (Unit 1 DB First Week)

Unit 1 Discussion Board

Marketing Philosophy and Strategies

Course Objectives:

Assignment Objectives

Analyze marketing decision support systems and their impact upon marketing management systems.

Describe the key factors, such as demographic, economic, natural, technological, political, and cultural developments, that affect marketing strategies.

Assess the major influences in current consumer and organizational buying decisions.

Analyze the appropriate marketing strategies to apply at each stage of the product life cycle.

Interpret the challenges a company faces in developing new products in today's global economy.

Construct a strategic marketing plan.

Assignment Details
 

This assignment has 3 parts.

1. Review the Terminal Course      Objectives, accessed by clicking on the “Course Information” tab at the      top of your screen, scrolling down to the “Course Objectives” and then      selecting View class objectives. How will accomplishing these objectives      support your success in management? What risks or challenges might a      manager encounter if they have not mastered these objectives? Explain.
2. Societal marketing is on the rise,      as more companies consider the value proposition of their image beyond      just the features and benefits of a product or service. Societal marketing      takes into account issues such as the environment, fair trade, and the      overall betterment of society. Select a company that exemplifies giving      back to the communities in which it operates. Visit its corporate Web site      to find out as much as possible about its contributions to society.
3. Choose a product which you would      like to improve upon; determine its current position in the life cycle.      Find current two industry leaders related to this product and share each      mission statement available from each of their websites.