The new product of Verizon telecom company

I want you to write about the new product of Verizon which is ( e- sim ) that customer can buy it online by the website of Verizon company and pay for the online sim- code to active the phone without a sim in it. 

Following the Situation Analysis bellow:

1 Market Summary. 

2 Market Demographics 

3 Market Needs 

4 Market Trends 

5 Market Growth