The "Long Tail" concept of marketing states that media have easy access to every audience group, and that this makes it possible to make profits with unique, small-focus products. Netflix, for example, can make Adam Sandler films such as The Cobbler that
The "Long Tail" concept of marketing states that media have easy access to every audience group, and that this makes it possible to make profits with unique, small-focus products. Netflix, for example, can make Adam Sandler films such as The Cobbler that go directly to streaming but make a profit for them. This should encourage more small-scale, small-story film making. State here if you expect this idea to reduce the focus by movie producers on big action films within the next 10 years. Explain why, or why not, you think this will continue.
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