The Demand and Supply Integration Process

You're a shoe manufacturer and it seems the manufacturing plants are always over capacity. However, based on the demand, the capacity should be sufficient to meet customer demands. Management suspects that there is a disconnect between the demand signals being fed to the manufacturing facilities and actual orders. This is causing capacity issues leading to customer upsets.

Write a 1,050- to 1,400-word paper that describes how the demand and supply integration (DSI) process can improve the demand signals.

Include the following:

• The Ideal picture of demand and supply integration
• DSI core principles
• Critical components of DSI
• Characteristics of successful DSI implementations
• DSI recommendations to solve shoe manufacturer's issues

Format your paper consistent with APA guidelines.