SWOT

 As you complete each quadrant of the SWOT Matrix, consider these questions:

• Strengths.
  • What are your selected company’s likely strengths?
  • Is your product or service in a growing industry and does it lack an entrenched competitor?
  • Are you in a niche market with great potential?
  • What strengths do you and other team members bring to the company?
• Weaknesses.
  • What are your chosen company’s likely weaknesses?
  • How entrenched is the competition in your industry segment?
  • Is your management team inexperienced?
  • How challenging will it be to produce the product or offer the service and maintain quality?
• Opportunities.
  • What are your company’s opportunities?
  • Does your segment have more demand than supply?
  • Have larger corporations stopped serving smaller or niche markets that you could enter?
  • Is a new market emerging because of demographics, immigration, changing tastes, et cetera?
• Threats.
  • What are your company’s threats?
  • Does a clear market leader exist that will be hard and expensive to displace?
  • Are downward-pricing pressures in the segment making profit margins slim?
  • Are there few or no barriers to entry for new competitors?