SWOT

Business Plan- Topmark Cafe

Name

Name of the Institution

Business Plan-Topmark Cafe

Description of the Business

Topmark Cafe is a sole-proprietorship business that will be located at the heart of Applewood Mott Estate, Vienna, VA. The business will provide assorted snacks and to the population living in the area targeting students and employees residing, learning in schools, and working in the area. The idea to establish the business in this area was informed by the high demand for snacks in the area which was revealed through business research that was done earlier. Topmark cafe will employ five employees in the beginning and the owner will be the manager. The company will begin with an initial capital of $80,000 and will target people living in a 100-miles radius and will operate in a rented building.

Products Offered by the Business

Some of the products that will be offered by the business include hot and cold coffee beverages, pastries and desserts, cookies, coffee cakes, and muffins among others. With time, lunch and dinner items will be introduced in the café as it expands. Other snacks such as sugarless biscuits, brown bread, ice sugar cakes among others will be offered at the cafe. Other non-alcohol drinks and beverages such as soft drinks will also be included in the cafe menu.

Company Mission Statement

The mission of Topmark Cafe will be:

“To provide unbeatable and high-quality snacks and food to our clients while considering the different health needs and concerns of different consumers. We focus on high-quality standards when preparing our food and snacks and offer moderate returns on investment to our shareholders while considering the place of employees in achieving our goals.”