Summarize Articles
The summary of each article should be 150 to 200 words.
After summarizing all the articles, please discuss at least two key take-aways from your reading. The discussion should be between 250 to 300 words.
The assignments are uploaded below.
- Zoltnersetal.2018_UsingAnalyticstoAlignSalesandMarketingTeams1ReadingAssignment1.pdf
- BergerWeinberg2018_UsingAnalyticstoPreventCustomerProblemsBeforeTheyArise1Readingassignment1.pdf
- Batra2017_CustomerExperience-AnEmergingFrontierinCustomerServiceExcellence1ReadingAssignment1.pdf
- Sweetwood2016_HowOneCompanyUsedDatatoRethinktheCustomerJourney1Readingassignment1.pdf
5 years ago
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