Suggestions for Starbucks to satisfy Australians' coffee culture
nathanqiuStarbucks shut 84 stores in Australia in 2013 since they failed to satisfy Australians' sophisticated coffee culture.
Read the link "Starbucks has failed in Australia" (it is located at the bottom of "Global Market Environments-2" section) and provide your suggestions for Starbucks to satisfy Australian consumers' coffee culture.
Discussion 6 (10 points) will be graded on your critical suggestions reflecting your analysis of Australians' coffee culture with between 250-300 words. Bonus 2 points will be given to initial posting that stimulate other students to discuss the topic.
8 years ago
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