Strategy Paper

 You are a Marketing Director for a beverage company, and the Executive Staff has asked you to analyze the market and submit presentation that includes the following:

• Consumer demand for the Product
• Factors that are important to the consumers
• Analysis of the consumer's motivation, adaptability, preferences, etc.
• Decision making with regard to branding
• Future trends and issues

A 3 -5 page paper will be created that addresses the strategy.  You may select the beverage company of your choice i.e. Coca Cola, Pepsi.Policy: You must use peer-reviewed articles to support your research, in APA Format.  No Wikipedia, BLOGS with ads from yahoo.com or google.com, as they present a biased opinion.