Strategic Planning Tools

Grading Type: Numeric

Points Possible:    75

Points Earned: 

Deliverable Length:   1,500 words (6 pages)

Both social media and the Internet have changed the way that health care organizations market to their target populations. Complete the following:

• You have been asked by the chief executive officer (CEO) of a local health care organization in your city or town to create a viable social media strategy for the target market.  
• Additionally, he asks that you develop a marketing research tool that will help the organization understand its target market.  
• The use of APA Style and at least 3 references in required.