HCM640 Unit 3:

Non Plagarized  Original Document

Assignment Details

Both social media and the Internet have changed the way that health care organizations market to their target populations. Complete the following:

• You have been asked by the chief executive officer (CEO) of a local health care organization in your city or town to create a viable social media strategy for the target market. 
• Additionally, he asks that you develop a marketing research tool that will help the organization understand its target market. 
• Use the city data from your Unit 2 Discussion Board assignment to assist you in the creation of the social media strategy. 
• The use of APA Style and at least 3 references in required.