Strategic Marketing - Discussion

Q.  Sally Hogshead mentions that consumers have very short attention spans. She said in order to keep a consumers attention you must fascinate them. Have you found any interesting examples from the book or have you seen any advertisements, that you have found to be fascinating? 

Name of book - Fascinate by Sally Hogshead 

I have attached notes of the book below, this is a discussion so only about 200-300 words