Strategic Management DQ

 Go to www.bridgestone.co.jp/english/ir (you may have to search for this item) and review information about Bridgestone Corporation's tire and raw-material operations under the About Bridgestone and IR Library links. To what extent is the company vertically integrated? What segments of the vertical chain has the company chosen to enter? What are the benefits and liabilities of Bridgestone's vertical integration strategy?