Strategic Management and Business Policy

What is the "mission" of Pat Brown? Do you consider this to be the socially valuable mission that Pat Brown considers it to be?

How realistic do you consider this mission to be? If not, what would a realistic mission be? By what percentage could the global consumption of animal meat be reduced?

Find additional information about the topic… at least two more publications. There are suggested WSJ readings at the end of the assigned article. You may use those if you want. 

Additional, I need one question to be asked in regard to this article.