stragetic management

  

Work 2

Assurance of Learning Exercise 3B

The External Assessment

Purpose

This exercise will help you become familiar with important sources of external information available in your college library. A key part of preparing an external audit is searching the Internet and examining published sources of information for relevant economic, social, cultural, demographic, environmental, political, governmental, legal, technological, and competitive trends and events. External opportunities and threats must be identified and evaluated before strategies can be formulated effectively

Instructions

Step 1

Select a company or business where you currently or previously have worked. Conduct an external audit for this company. Find opportunities and threats in recent issues of newspapers and magazines. Search for information using the Internet. Use the following six Web sites: 

http://marketwatch.multexinvestor.com

www.hoovers.com 

http://moneycentral.msn.com

http://finance.yahoo.com

www.clearstation.com

https://us.etrade.com/e/t/invest/markets

Step 2

On a separate sheet of paper, list 10 opportunities and 10 threats that face this company. Be specific in stating each factor. 

Step 3

Include a bibliography to reveal where you found the information.

Step 4 

Write a three-page summary of your findings, and submit it to your instructor