Sport Business Research Network

The SBRnet is a market research and publications database that lists and provides information on sports organizations, teams, corporate sponsors, sports agents, marketing and event management agencies, and media companies around the world.

 

For this paper use the “Venue Reports” section. Look up your favorite Professional Sport team’s venue and summarize the information provided there from the most recent year regarding the naming rights, ticket prices, luxury suites, clubs seats, financing etc.

 

In addition to that find one other outside source from either local media or elsewhere that also addresses some of the information found in the Venue Report. Compare and contrast any differences that you might have found. 

Paper is to be 2-4 pages long

All references must be in APA style. 

Atlanta Falcons

02/01/2016

RSV Pro Facilities Report

February, 2016

Atlanta Falcons

PO Box 6907 Lakewood Station, GA 30313 Phone: 770-965-3185 Fax: 770-271-1221 URL: www.atlantafalcons.com Owner: Arthur Blank League: National Football League, NFC South

Venue

Mercedes-Benz Stadium, , Atlanta, GA Built: 2017 Soft drink:

Naming rights

Sold to: Mercedes-Benz Term: 27 years Expires: 2042

Ticket prices

Season tickets range from $250 to $990 Single tickets range from $65.00 to $180.00

Attendance

2013 average attendance: 70,224 2014 average attendance: 70,502

Suites

Quantity: 160 Price: $62,000 to $180,000 Seats: 12 to 22

Club seats

Quantity: 5,100 Price: $2,000 to $3,850

Seat licenses

The team sold seat licenses to help fund the venue. Lower-bowl seats between the 45-yard lines were priced at $45,000; lower-bowl seats between the 30-and 45- yard lines at $20,000; lower-bowl seats between the 20-and 30- yard lines at $15,000; and mezzanine-level seats (above the suites) between the 30-yard lines: $10,000.

The Falcons want their new stadium ready for the 2017 season. The Georgia Dome, where the team has played since 1992, will then be demolished. The plan has survived public skepticism about the need for a new stadium as well as the use of public money to build it.

One of the decisions the team faces is how to mete out as much as $45 million in assistance to nearby struggling neighborhoods, wary of creating another isolated sports behemoth in a sea of parking lots.

The Falcons are responsible for all construction costs beyond the $200 million in public construction bonds. However, under the law extending the city's hotel-motel tax, potentially hundreds of millions more will go to financing costs, as well as to maintenance and upgrades of the facility through 2050.

Meanwhile, the Falcons also agreed to pay up to $70 million in infrastructure costs and another $15 million to support the troubled surrounding neighborhood. Invest Atlanta would chip in another $15 million from a pool of property taxes it collects from a special taxing district, and it must craft a "community benefits" plan for the area. An additional $15 million for the community could come from private businesses.

State and city officials will get perks such as access to luxury suites and free seats as part of the arrangement. Invest Atlanta will also get the rights to host one event each year; an example offered was a national political convention.

The team is selling seat licenses to help fund the venue. Lower-bowl seats between the 45-yard lines are priced at $45,000; lower-bowl seats between the 30-and 45- yard lines at $20,000; lower-bowl seats between the 20-and 30- yard lines at $15,000; and mezzanine-level seats (above the suites) between the 30-yard lines: $10,000.

The stadium features 16 Touchdown Suites, located directly on the field behind each end zone. (Facilities, Football, NFL, Professional Sports, Venue) 

RSV PRO FACILITIES REPORT